High Variance

Darn You Taylor Swift!

Dear Taylor,

When you decided to pull all of your music out of Spotify, the economist in me understood. You did a cost benefit analysis and realized the pennies per play you were getting from Spotify just didn’t add up to that many millions of dollars. That is, if you dropped Spotify like a bad boyfriend, enough Spotify listeners would be compelled to pony up for the album to make you even more money.

The catchy pop song enthusiast in me was less excited about your decision–My monthly Spotify fee is supposed to protect me from having to buy any albums at all. When you left, I was okay for a while because even though the first single on 1989 was good, I was able to shake off the temptation to purchase it since at any particular moment, it was playing on at least one local radio station.

Then came your second single which was better than the first. Even though it was on the radio almost all the time, I still had a blank space in my heart since I couldn’t hear it any tine I wanted. Bent but not broken, I stayed true to my principles and refused to buy.

Your third single was the best yet–exactly my style with that Alan Parsons Project inspired pure 80’s guitar line. I could not resist. I wasn’t strong enough. Spotify has my money and now you have another $9.09 (iTunes takes 30% off the $12.99 purchase price).

Your whole album is a tour de force of syrupy sweet catchiness, and I am glad that I now own a legal copy of it forever. It can never be ripped away from me on some artist’s whim like all of my other Spotify favorites. And if I fall on hard times, I won’t need to pay Spotify (or Beats or rdio) to prop me up. My leglly purchased Taylor Swift albums will carry me through.

The problem is I’m not who I thought I was. I thought I was stronger. I thought I could stay true. You made me look in the mirror and see the real truth: A flesh and blood person with flaws and needs.

Darn you Taylor Swift!

Your frenemy forever,

Doug

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